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Photo: Sapporo Travel
Hokkaido

Sapporo

North Capital Backed by Nature

Sapporo (札幌) is the prefectural capital of Hokkaido, Japan’s northernmost island. As a popular winter resort destination, Japan’s fifth-largest city also offers a wealth of culture, art, and natural beauty, alongside its ski slopes, neon nightlife, and compelling food scene.

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Sapporo is a modern city of 2 million people that remarkably sees copious amounts of snow—up to 5 meters—every winter; this makes it one of the top six snowiest cities in the world. Sapporo’s chilly appeal was cemented as the host of the 1972 Winter Olympics. Even now, every year, the annual Sapporo Snow Festival brings visitors in droves, hoping to witness the snow and ice sculptures that line the city’s streets.

Nevertheless, Sapporo is an ideal destination any time of year with its cool summers gaining favor to host the marathons at Tokyo’s 2020 Olympic and Paralympic Games (held in 2021). Summer also sees Sapporites head outdoors, with fireworks lighting up the skies and beer gardens in full flow. Sapporo is the proud home of Sapporo Beer, a world-famous beer first brewed in 1876. The beer pairs well with local food culture too, with miso ramen, fresh seafood including crab, and soup curry some of the standout options that define Sapporo’s food scene. Sapporo is said to be the culinary capital of Hokkaido, where all of the prefecture’s best foods are gathered.

In addition to its reputation as a winter resort, Sapporo excels across the board as a compelling tourism destination. Art and nature converge at many of the city’s outdoor attractions, with some stunning examples of Japanese culture and nature in harmony to be discovered, like the Tadao Ando-designed Hill of the Buddha at Makomanai.

Last but not least, Sapporo is also known as the ‘gateway to Hokkaido.’ New Chitose Airport provides the most convenient and fastest way to reach Hokkaido for most and is just 40 minutes from the city center. It’s also well-connected by bus and train, making it an ideal base from which to visit other regional destinations, like coastal Otaru further north.

Travelers heading to Sapporo may want to stay for several days, given the wealth of things to do, places to go and local dishes to eat.

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Sapporo Map

Things to do in Sapporo

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Upcoming events

  • Takino Autumn Leaves Festival 2025

    Takino Autumn Leaves Festival 2025

    Oct 4th - Oct 26th

    Each autumn, Takino Suzuran Hillside Park in Hokkaido transforms into a kaleidoscope of colors for the Takino Autumn Leaves Fe..

    ¥450
    Tove Jansson & Moomin Exhibition 2025

    Tove Jansson & Moomin Exhibition 2025

    Oct 1st - Nov 24th

    This autumn, the Hokkaido Museum of Modern Art will host the Tove and Moomin Exhibition, a large-scale retrospective dedicated to..

    ¥1,800
  • Sapporo White Illumination 2025

    Sapporo White Illumination 2025

    Nov 21st - Dec 25th

    The Sapporo White Illumination event started back in 1981 with a fairly modest 1048 lights. Over the years, the event has expanded..

    Free Entry
  • Sapporo August Festival 2026

    Sapporo August Festival 2026

    Late Jul

    Each year, the heart of Sapporo bursts into color and rhythm with the Sapporo August Festival. This lively event brings two da..

    Free Entry
    Hitsujigaoka Snow Park 2026

    Hitsujigaoka Snow Park 2026

    Mid Jan - Early Mar

    If you're looking for some family-friendly fun this winter, look no further than the Hitsujigaoka Snow Park event. Held for..

    Free Entry
  • Sapporo Ramen Show 2026

    Sapporo Ramen Show 2026

    Mid - Late May

    If you're a foodie with a love for noodles, the Sapporo Ramen Show in Hokkaido is an event you won't want to miss. The annual..

    Free Entry
  • Smile Rink Sapporo 2026

    Smile Rink Sapporo 2026

    Early - Mid Feb

    If you enjoy a spot of ice skating in the winter months, a limited-time event is bringing a rink to the heart of Hokkaido's..

    ¥3,000
    Susukino Snow Festival 2026

    Susukino Snow Festival 2026

    Early - Mid Feb

    Susukino's Ice Festival is a part of Sapporo's famous Snow Festival. The festival features detailed ice sculptures, outdoors..

    2 Free Entry
  • Sapporo Flower Carpet 2026

    Sapporo Flower Carpet 2026

    Late Jun

    The Sapporo Flower Carpet is an annual event which started in 2014 to commemorate the opening of Sapporo Kita 3-jo Plaza. Local..

    Free Entry
    Sweets Garden Sapporo 2026

    Sweets Garden Sapporo 2026

    Mid Aug

    Sweets Garden Sapporo is an outdoor event which aims to promote local sweets and increase the consumption of Hokkaido-sourced dairy..

Where to eat in Sapporo

Places to stay in Sapporo

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Near Sapporo

  • Otaru 32km away
  • New Chitose 42km away
  • Kutchan 49km away
  • Niseko 61km away
  • Furano 96km away
  • Asahikawa 112km away
  • Hakodate 151km away
  • Obihiro 157km away
  • Kushiro 231km away
  • Memanbetsu 244km away
  • Teshikaga 256km away