The Tokamachi Snow Festival is held annually, and has a history dating back to 1950. This part of Niigata boasts one of the highest snowfall levels not just in Japan but on the planet, so there's bucket loads of the white stuff to enjoy. The festival spans over several sites in the area, with snow sculptures, music performances, a kimono queen competition and more.
Tokamachi Snow Festival 2025
Sculptures, fireworks and more in snow country
Getting there
To get to Tokamachi from Tokyo, take the Joetsu Shinkansen to Echigo Yuzawa. From there, change to the local JR Hoku-Hoku line and get off at Tokamachi Station.
There is a visitors information center within the station itself. Some staff at the information center also speak English, and are able to provide more details about the various sites where the festival is taking place.
The main venue is located approximately 20 minutes on foot from Tokamachi Station. Alternatively, taxis are available from the station.