Culture Edamame Speed Eating Championships 2025 Sunday - Jul 20th For edamame fans, an event in Nagaoka challenges competitors to see how fast they can eat 650 grams of them, with both individual..
Recommended Festivals Fuji Rock Festival 2025 Jul 25th - Jul 27th The biggest outdoor music festival in Japan, Fuji Rock Festival takes places in Naeba, Niigata prefecture each summer.
Activities Tokamachi Ajisai Park Hydrangea Festival 2025 Jul 1st - Jul 31st During the month of July each year, the Tokamachi Ajisai Park is home to a hydrangea festival which celebrates the beauty of around..
Activities Summer Sky Snow Festival 2025 Early Aug Held near the summit of the Hakkaisan Ropeway, the Summer Sky Snow Festival includes a sledding slope made from winter's stored..
Food Yairo Watermelon Festival 2025 Late Jul - Early Aug Wild about watermelon? The Yairo Watermelon Festival in Niigata offers all you can eat watermelon for the bargain price of 500 yen...
Culture Niigata Festival 2025 Aug 8th - Aug 10th The Niigata Festival is one of the biggest attraction in the region, and it's well earned! It goes for three days on the f..
Culture Niigata Fireworks Festival 2025 Mid Aug As with many summer festivals, the highlight of the Niigata Festival is the fireworks in the evening over the river. On Friday..
Food Uono River Ayu Festival 2025 Saturday - Aug 23rd The Uono River is a popular spot for fishing, and the most notable catch is ayu, or sweet fish. The Uono River Ayu Festival serves..