Nightlife Marinecco European Café & Bar Anonymous Marinecco is a stylish European-style café and bar on Matsuyama’s chicest street, the Ropeway Gai.
Food La Sera Restaurant Anonymous La Sera is an unassuming Italian restaurant on Chifunemachi in central Matsuyama serving a hearty and authentic lasagna.
Culture Hojo Kashima Festival 2025 May 3rd - May 4th In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the first..
Culture Itami Juzo Museum in Matsuyama Anonymous The Itami Juzo Museum in Matsuyama is a shrine to the man who made a series of brilliant films showing modern Japan to a large Western..
Culture Ishite-ji Temple in Matsuyama Anonymous Ishite Temple is a weird place. Ishite-ji, as it's known in Japanese, is No. 51 of the 88 temples that form the Shikoku Pilgrimage...
Culture Saka no Ue no Kumo Museum Anonymous Saka no Ue no Kumo Museum by architect Ando Tadao houses attractive historical exhibits and offers fine views of Bansuiso Villa.
Beauty & Spa Dogo Onsen Honkan Anonymous Dogo Onsen is said to be the model for the bathhouse in the animation “Spirited Away”. It’s the oldest hot spring in Japan, wi..
Activities God Hole Limestone Cave of Shirokawa Anonymous The “Ana Kami Shōnyūdō” or God Hole Limestone Cave in Shirokawa is a small natural cave in a secluded valley. Access requires ..