From June 20th to 22nd, 2025, Prada Beauty invites guests to a stylish seasonal event in the heart of Tokyo. Held at Prada Beauty Tokyo in Omotesando, the brand’s first experiential event—Prada Beauty Summer Picnic—is promising a fashion-forward escape inspired by the warmer months.
Themed around Prada’s iconic Vichy check pattern, the space is designed to evoke the warmth and whimsy of a summertime parkside gathering. Visitors can enjoy a curated photo spot, and cool off with a visit to a limited-time ice cream truck offering three exclusive flavors.
The event also marks the early debut of the Prada Paradox Hair Mist, which is launching at the same time. This lightweight mist is scented with neroli and jasmine, and offers a breezy way to stay fresh in summer. Attendees can also test out other popular Prada Beauty products, which will be guided by beauty experts on site.
Reservations are required, and will be awarded based on a lottery system—you can try your luck starting from June 4th via Prada Beauty’s official LINE account. Winners will be contacted via the official LINE account after Friday, June 13th.
