Shopping Kimono in Imabari Anonymous Gofukuten Sugataya and Gallery Kazahaya stands on a street corner marked by a beautiful weeping willow that provides a lively contrast..
Culture Hojo Kashima Festival 2025 May 3rd - May 4th In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the first..
Activities God Hole Limestone Cave of Shirokawa Anonymous The “Ana Kami Shōnyūdō” or God Hole Limestone Cave in Shirokawa is a small natural cave in a secluded valley. Access requires ..
Transportation Matsuyama Trams and Botchan Train Anonymous In Matsuyama, be sure to ride the groaning 1950s trams and the puffing Botchan Train. Travel in retro style, if not the greatest..
Culture Uchikoza Kabuki Theater Step into the world of Japan’s traditional performing arts at Uchikoza, one of the country’s few remaining original working theaters. Built in 1916..
Culture Ishiteji Temple At Matsuyama’s most famous temple, a sight almost as guaranteed as the temple buildings themselves is the cadre of pilgrims in white traveling the Shikoku..
Culture Matsuyama Castle Matsuyama Castle is one of the twelve "original castles" in Japan, i.e. castles that have survived the post-feudal era since 1868 unscathed. It is located..
Culture Imabari Castle Protruding from a concrete landscape—one of the tallest things in sight—is Imabari Castle, in the coastal city of the same name. This structure is..