Culture Mercantile History and Culture Featured From the Edo period, the rural town of Uchiko accumulated great wealth through trade in high quality wax candles. You can still..
Activities Kashima Museum Anonymous It's easy to overlook the museum of natural history and archaeology on Kashima, but it's a good one, so don't miss it...
Food Italian Bar Toraishi Anonymous Italian Bar Toraishi offers quality Italian-style dining in central Matsuyama. The pasta is superb.
7 Culture Kamo Shrine in Imabari Anonymous Kamo Shrine stands in the valley of a little river that runs down to the Seto Inland Sea at Kikuma. Farm horses are raced here once..
Food Cha no Ma Samurai Dining Anonymous Matsuyama is home to a chain of restaurants based on the theme of ‘samurai dining’. The food is a pleasing fusion of Japanese ..
Nightlife The Blue Belton Discotheque Anonymous The Blue Belton Discotheque in central Matsuyama is a good place to go for a sociable dance to 70s and 80s music. Best of luck finding..
Activities Asanami Beach Anonymous Asanami Beach is a plain and secluded beach next to Route 196 between Matsuyama and Imabari. It has little beyond the basics of..
Activities Omishima Island Anonymous Omishima is an artistically and religiously significant island in the Inland Sea. Part of Imabari, it’s accessed by the Shim..