Recommended Culture Fuji Rock Festival 2025 Jul 25th - Jul 27th The biggest outdoor music festival in Japan, Fuji Rock Festival takes places in Naeba, Niigata prefecture each summer.
Activities Tsunan Sunflower Festival 2025 Late Jul - Mid Aug The Tsunan Sunflower Festival showcases around 500,000 of these beautiful seasonal blooms over a 4 hectare space. There are plenty..
Culture Tsubame Sanjo Factory Festival 2025 Early Oct Tsubame Sanjo is a region of Niigata Prefecture well known for its manufacturing industry, specifically for metalwork, blacksmithing..
Culture Tsurugi Horai Festival 2025 Oct 4th - Oct 5th The Tsurugi Horai Matsuri is a festival held every October in Tsurugi, Hakusan. It has been running annually for over 800 years,..
Culture Niigata Sakenojin 2026 Early Mar The Niigata Sakenojin has been held annually since 2004, and allows visitors to enjoy various different sake brews. The event also..
Culture Hina Doll Festival in Enzan 2025 Feb 11th - Apr 18th Antique hina doll sets from the Meiji and Showa Eras, as well as special hanging hina decorations and beautifully made padded fabric..
Food Niigata Ramen Battle 2025 Mid May - Early Jun The annual Ramen Wars event in Niigata City brings some of Japan's best ramen chefs to the region. For 800 yen a serving, visitors..
Activities The Minamiuonuma Gourmet Marathon 2025 Early Jun The Minamiuonuma Gourmet Marathon has a picturesque running route, and delicious local eats and drinks at the finish line to enjoy...