Culture Isaniwa Shrine in Dogo Anonymous Isaniwa Shrine sits above Dogo offering a fine view over Matsuyama. Its vermilion walls and gold leaf are a stunning sight.
Shopping Fuwari Road Station and beach Anonymous Fuwari is a Road Station selling fresh, local produce and also home to one of Matsuyama’s most popular beaches. It’s good to v..
Culture The Birthplace of the Akiyama Brothers Anonymous The birthplace of the military Akiyama brothers Saneyuki and Yoshifuru is easily accessible from Matsuyama Castle. This small museum..
Activities Kazahaya Fireworks Festival 2026 Late Jul Kazaya Umi Matsuri is the quintessential summer fireworks event in rural Japan. Join yukata-clad locals for cold beer and oohs.
Area Matsuyama Matsuyama is the capital city of Ehime Prefecture and the largest city in Shikoku. Its name means “pine mountain”. Matsuyama is a bustling city that has maintained its vitality despite the..
Culture Shikido Museum Anonymous Masaoka Shiki is a Matsuyama hero, revered as the genius behind the revival of haiku and the establishment of its modern form. He..
Nightlife Soh Soh on Ropeway Dori Anonymous Soh Soh on fashionable Ropeway Street boasts a daily lunch set with loads of vegetables, that brings joy to your body. Served with..
Shopping Beautiful ceramics at Sou Sou Anonymous Sou Sou is a wonderful little tableware shop just a short walk from Ishite Temple selling exquisite ceramics at reasonable prices...