Shopping Aitem Ehime Anonymous Aitem Ehime, also known as the Ehime World Trade Center, has a shop featuring local products, and flea markets on national holidays..
Food Everest Food Anonymous Everest enjoys a reputation as the best Indian curry in Matsuyama. It’s hard to beat for a reasonably priced, filling lunch or..
Activities Sugoimonohaku Anonymous The Ehime Sugoimonohaku or Festival of Industry is a fair to showcase the ‘sugoi mono’ or amazing things of Ehime Prefecture a..
Culture Rokkakudo in Matsuyama Anonymous The Rokkakudo is one of Matsuyama’s oddest shrines. This shrine belongs to Inari, the fox god, and there are statues of foxes ..
Food Dogo no Machiya café Anonymous Dogo no Machiya is a beautiful café with courtyard gardens and stylish Japanese décor. It’s ideal for breakfast, lunch, or a r..
Nightlife Marinecco European Café & Bar Anonymous Marinecco is a stylish European-style café and bar on Matsuyama’s chicest street, the Ropeway Gai.
Culture Itami Juzo Museum in Matsuyama Anonymous The Itami Juzo Museum in Matsuyama is a shrine to the man who made a series of brilliant films showing modern Japan to a large Western..
Culture Ishite-ji Temple in Matsuyama Anonymous Ishite Temple is a weird place. Ishite-ji, as it's known in Japanese, is No. 51 of the 88 temples that form the Shikoku Pilgrimage...