Niigata Omusubi Yukari is a take-out–only rice ball shop nestled in the heart of Nagaoka, Niigata. Founded on a simple yet deeply cherished belief—the perfect harmony between rice and filling—it celebrates Japan’s timeless comfort food with care and craftsmanship. Every omusubi is made using locally grown Nagaoka Koshihikari, one of Japan’s most renowned premium rice varieties, prized for its sweetness, fragrance, and delicate texture. Each rice ball is gently hand-shaped while still warm, allowing the grains to hold together softly without losing their natural fluffiness.
At Yukari, we value both authenticity and creativity. Our menu features beloved classics such as salmon, ume plum, and kelp, while also showcasing original fillings created by a former French chef. These inventive combinations bring a refined touch to the humble rice ball, elevating it into something new and exciting while honoring its traditional roots. With every bite, you can taste the care that goes into balancing simplicity and sophistication.
We proudly offer more than ten varieties each day, complemented by a playful monthly special inspired by seasonal ingredients. This ever-changing menu invites guests to discover new favorites time and time again. Whether enjoyed as a quick lunch, a light snack between errands, or part of a comforting home bento, our omusubi remain delicious even after they’ve cooled—a hallmark of truly well-made rice balls.
At Niigata Omusubi Yukari, we are dedicated to using only high-quality local ingredients and traditional handcrafting methods. Each omusubi embodies the warmth of Niigata’s rich rice-growing culture and the simple joy of homemade comfort food. Our philosophy is to let the rice shine—every grain telling its own story of the land, the farmers, and the seasons that nurture it.
We also strive to make our shop a place that feels welcoming to everyone—from local residents who stop by daily to travelers discovering Niigata for the first time. Many customers say that our rice balls remind them of their childhood, of family meals shared with warmth and laughter. That nostalgic comfort, paired with the excitement of new flavors, is what makes Yukari special.
Conveniently located about a 17-minute walk from Nagaoka Station, our shop invites you to experience the genuine taste of Niigata—where every omusubi is shaped with sincerity, filled with heart, and meant to bring a small moment of happiness to your day.
