Just moments away from a pristine canal in the town of Matsumoto, there is a row of white merchant houses, the beautiful stonemasonry setting a magnificent silhouette against the Japanese Alps. Unlike the wooden machiya in Gion, Kyoto, these thick "kura" stone houses stand proud in the long freezing winters that sweep this town. Some of these merchant houses have been restored as boutiques, selling exotic vases, textiles and other handicrafts. Why not stay at the simple Nunoya Ryokan nearby, cycle along the canals and breathe the mountain air.
- 1 min read
The White Houses of Matsumoto
Soak in the ancient riverside atmosphere from Nunoya

By Bonson Lam
Community writer

Matsumoto is filled with boutiques like these

Exotic Vases and other keepsakes in the White Shophouses of Matsumoto

Some of the unrestored shophouses look like a movie set from the 1950s

Matsumoto is filled with bespoke shops like these

Cycling is a great way to get around the fairly level town of Matsumoto Nagano Japan and the Nunoya Ryokan is a good simple inn to base yourself with tariffs from 4500yen

Through the looking glass on this ancient walkway dotted with white kura shop houses on both sides in the Japanese Alps town of Matsumoto

Traditional Ancient looking Calligraphy in the sign boards on some of the kura storehouses

Cycling is a great way to get around Matsumoto Nagano Japan and bikes are available for hire near Nunoya Ryokan

Take a stroll and enjoy some window shopping at the craft shops of Matsumoto

Matsumoto Castle is just moments away from the white kura shop houses around Nunoya Ryokan
Join the discussion
Elena Lisina
5 years ago
I liked that place and Matsumoto very much!
1 comment in total
Book your trip
Find a nearby hotel
Explore some of the best nearby hotels and deals for the perfect place to stay in Japan.
Top Articles
-
1
25 Authentic Activities in Minobu
Yamanashi - Sponsored -
2
70 Nations, One Amazing Meal
Osaka - Sponsored -
3
Osaka Noh Festa
Osaka - Sponsored -
4
Aichi Awaits: Seven Authentic Experiences Beyond Nagoya
Aichi - Sponsored -
5
Lawson is Making Campervan Trips Even Easier
Accommodation -
6
Tokyo Auto Salon 2026 Japan Car Tour: Cars, Culture & The Open Road
Chiba -
7
Enjoy Toba: More Than Just a Seaside Retreat
Mie - Sponsored -
8
I’m Donut?: Japan’s Viral Donut Sensation
Culture -
9
An Enriching Getaway in Ome City
Tokyo - Sponsored -
10
Transit Guide: Tokyo Subway Ticket
Transportation
-
1
Guide to Bringing Medicines Into Japan
Planning -
2
The Ultimate Guide to Thrifting in Tokyo
Shopping -
3
Your Name: Real-Life Locations in Tokyo
Tokyo -
4
Gion Matsuri
Kyoto -
5
Shitamachi Tanabata Matsuri
Tokyo -
6
Japanese Urban Legends
Culture -
7
July Grand Sumo Tournament (Nagoya)
Aichi -
8
Iwatayama Monkey Park
Kyoto -
9
Daikoku Car Meet
Kanagawa -
10
Ghibli 3D Sculpture Exhibition
Tokyo