In a singular, quiet village in Fukushima Prefecture, local male citizens welcome the arrival of a new year in a fantastic way. Last year, myself and a few pals drove up to the village of Yanaizu, a small town famous for its yellow manju, the nationally esteemed modern artist Saito Kiyoshi, and its yearly Naked Man Festival, the Nanokado Hadaka Mairi, which is celebrated every 7th of January.
To win good luck for the new year, men participating in the Yanaizu Hadaka Mairi await the night's trial with sake (rice wine), strip naked down to a fundoshi (loincloth), and at the loud strike of the bell of Enzo-ji Temple, begin their barefoot climb through meters of snow and up 113 steps to a large Buddhist temple atop the Tadami River's steep bank.
At other times, in less crowded places, I do feel that I stick out a bit. Especially if I'm visiting a traditional site, or going to see the momiji at a temple etc. I think some Japanese people - especially up here in the more northern areas - are surprised that a foreigner is interested!
Thanks for your added information!
Steph
Our ryokan was really reasonably priced too, a public facility I think, and very near the shrine and bridge you took photos of. The cow is kind of a symbol of the prefecture, and there is a statue of a cow at the shrine which you should pet for luck.