Recommended Festivals Fuji Rock Festival 2026 Late Jul The biggest outdoor music festival in Japan, Fuji Rock Festival takes places in Naeba, Niigata prefecture each summer.
Culture Nagaoka Festival 2026 Early Aug Nagaoka Festival and Fireworks a tradition since 1946 to commemorate victims of war and earthquakes.
Food Yairo Watermelon Festival 2026 Late Jul - Early Aug Wild about watermelon? The Yairo Watermelon Festival in Niigata offers all you can eat watermelon for the bargain price of 500 yen...
Festivals Niigata Fireworks Festival 2026 Mid Aug As with many summer festivals, the highlight of the Niigata Festival is the fireworks in the evening over the river. On Friday..
Culture Niigata Festival 2026 Early - Mid Aug The Niigata Festival is one of the biggest attraction in the region, and it's well earned! It goes for three days on the f..
Activities Summer Sky Snow Festival 2026 Early - Mid Aug Held near the summit of the Hakkaisan Ropeway, the Summer Sky Snow Festival includes a sledding slope made from winter's stored..
Food Uono River Ayu Festival 2026 Late Aug The Uono River is a popular spot for fishing, and the most notable catch is ayu, or sweet fish. The Uono River Ayu Festival serves..
Activities Tsunan Sunflower Festival 2026 Early - Late Aug The Tsunan Sunflower Festival showcases around 500,000 of these beautiful seasonal blooms over a 4 hectare space. There are plenty..