Recommended Festivals Fuji Rock Festival 2025 Jul 25th - Jul 27th The biggest outdoor music festival in Japan, Fuji Rock Festival takes places in Naeba, Niigata prefecture each summer.
Activities Tokamachi Ajisai Park Hydrangea Festival 2025 Jul 1st - Jul 31st During the month of July each year, the Tokamachi Ajisai Park is home to a hydrangea festival which celebrates the beauty of around..
Food Yairo Watermelon Festival 2025 Jul 25th - Aug 8th Wild about watermelon? The Yairo Watermelon Festival in Niigata offers all you can eat watermelon for the bargain price of 500 yen...
Activities Apallusion 2025 Early Jul - Mid Nov Apallusion is an illumination event held at the APA Resort in Myoko, Niigata Prefecture.
Culture Sado Island Galaxy Art Festival 2025-2026 Apr 25th - Mar 8th Known for its pristine natural landscapes and longstanding traditions, Niigata's Sado Island is no slouch on the art scene,..