Culture Tsubaki Matsuri 2025 Early Jan Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.
Culture Dogo Onsen Festival 2025 Mar 19th - Mar 21st Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for..
Culture Matsuyama Spring Festival 2025 Early Apr The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a parad..
Culture Hojo Kashima Festival 2025 May 3rd - May 4th In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the first..
Culture Live Earth Matsuyama 2025 Mid May Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.
Activities Kazahaya Fireworks Festival 2025 Late Jul Kazaya Umi Matsuri is the quintessential summer fireworks event in rural Japan. Join yukata-clad locals for cold beer and oohs.
Nightlife The Mitsuhama Fireworks Festival 2025 Early Aug The summer fireworks in the old port of Mitsuhama are not to be missed. This is Matsuyama’s main fireworks event.