Culture Hojo Kashima Festival 2025 May 3rd - May 4th In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the first..
Culture Ikazaki Kite Fighting Festival 2025 Monday - May 5th On May 5th every year, teams fight it out on the banks of the Oda River in Ikazaki--with traditional Japanese paper kites.
Culture Live Earth Matsuyama 2025 May 17th - May 18th Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.
Culture Uwajima Ushioni Festival 2025 Late Jul Every year in July, Uwajima City celebrates a festival in honor of the ushi-oni, or demon bulls, the city's protectors. Enjoy..
Culture The Murakami Suigun Boat Race 2025 Late Jul The Murakami Suigun Boat Race is a festival that takes place every July. The venue is Oshima Island in the Seto Inland Sea.
Activities Kazahaya Fireworks Festival 2025 Late Jul Kazaya Umi Matsuri is the quintessential summer fireworks event in rural Japan. Join yukata-clad locals for cold beer and oohs.
Nightlife The Mitsuhama Fireworks Festival 2025 Early Aug The summer fireworks in the old port of Mitsuhama are not to be missed. This is Matsuyama’s main fireworks event.
Culture Uchiko's Sasa Matsuri 2025 Early Aug Uchiko's main street is decked out with colorful paper and bamboo decorations for three days. Teams dress in yukata or other..