Matsuyama is the capital city of the Ehime prefecture, on the Shikoku island. Along its hundreds of kilometers of coastal line lie some of the most impressive beaches in the country, which remain unknown for most people due to its far location from the city center. Precisely for this reason, the Matsuyama seaside is one of the best spots in Japan to take a dip into the ocean; it is never crowded. The cons: you need a car to get there. But the place is worth a visit.
- 1 min read
Matsuyama's seaside
The beauty of the Seto Inland Sea

Community writer

The water in Matsuyama is surprisingly clear. (Photo: Virginia González)

This beach, in the south of the city, is one the most popular during the summer months. (Photo: Virginia González)

There is a promenade here that will take you to some other "secret" beaches. (Photo: Virginia González)

The quality of these side beaches is the same but, for some reason, people stay in the main one. (Photo: Virginia González)

This particular place has a parking lot and a convenience store. (Photo: Virginia González)

Further on, there's yet a smaller beach, a bit dirtier than its bigger siblings. (Photo: Virginia González)

The shoreline can only be reached by car. (Photo: Virginia González)

The highway will take you along the coast line. The view is always remarkable. (Photo: Virginia González)

Only locals seem to know about the seashore. The place is always quiet. (Photo: Virginia González)

These shores are not far from Matsuyama Port; simply follow the coast line. (Photo: Virginia González)
Join the discussion
Tony Mariani
11 years ago
I've enjoyed drives along the shore and have visited the port at Matsuyama. Taking a boat out in the inland sea is impressive during the day, especially when you see the massive wind turbines on the ridge. Enjoyed your pictures! Thank you.
1 comment in total
Book your trip
Find a nearby hotel
Explore some of the best nearby hotels and deals for the perfect place to stay in Japan.
Top Articles
-
1
I’m Donut?: Japan’s Viral Donut Sensation
Culture -
2
Miyoko Schinner: Japan Vegan Tour 2026
Food -
3
Asakusa GYUUNA Yadoki: Premium Eel & Wagyu Beef in Asakusa
Tokyo -
4
Explore Kujukuri, Chiba and Beyond
Chiba - Sponsored -
5
Azumino, Japan’s Peaceful Highland Getaway
Nagano - Sponsored -
6
One Full Day in Kamogawa From Kamenoi Hotel Kamogawa
Chiba - Sponsored -
7
Japan Pottery Tour: Hands-On Workshops & Artisan Encounters
Culture -
8
Ghibli Museum: How To Get Tickets (2025 Guide)
Culture -
9
70 Nations, One Amazing Meal
Osaka - Sponsored -
10
Tokyo Auto Salon 2026 Japan Car Tour: Cars, Culture & The Open Road
Chiba
-
1
Guide to Bringing Medicines Into Japan
Planning -
2
Edogawa Fireworks Festival
Tokyo -
3
The Ultimate Guide to Thrifting in Tokyo
Shopping -
4
Your Name: Real-Life Locations in Tokyo
Tokyo -
5
Yodogawa Fireworks Festival
Osaka -
6
Gion Matsuri
Kyoto -
7
Summer Comiket
Tokyo -
8
September Grand Sumo Tournament (Tokyo)
Tokyo -
9
Nara Tokae Lantern Festival
Nara -
10
Ghibli 3D Sculpture Exhibition
Tokyo